Latin America - tomorrow’s market today
As the tobacco industry’s centre of gravity shifts, most attention is understandably focused on the booming Asia-Pacific region.
The developments taking place in Latin America, however, are equally exciting. Like Asia, the continent boasts a sizable population with growing spending power. According to the Economist Intelligence Unit, the region’s economies have expanded at an annual average rate of 5 percent since 2004.
While volumes are stable at around 278 billion cigarettes per year, Euromonitor expects the cigarette market’s value to increase from $25.9 billion in 2006 to $31.8 billion in 2011 as smokers become wealthier and trade up to more profitable brands.
What’s more, local governments have been making steady gains in the struggle against illicit trade. This development suggests considerable growth potential for legitimate manufacturers—even if total consumption does not rise.
To top it off, the continent is an important producer of cigarette and cigar tobaccos. Brazil is the world’s largest exporter of flue-cured Virginia leaf.
These simple facts, together with a stunning location, make Rio the perfect location for the Global Tobacco Networking Forum.
For further market statistics, please please click on the links below.
Source: Euromonitor
The forum – you’re in charge
The Global Tobacco Networking Forum differs from traditional events in that it will allow participants to be part of the discussions.
Rather than passively “consuming” a series of presentations, attendees will have an opportunity to voice their opinions and solicit feedback from colleagues and competitors in the same line of business—all under the direction of knowledgeable moderators.
The power of networking
Humans are genetically conditioned to respond to sensory encounters. Despite the advances in communications technology, face-to-face networking remains the most effective method for developing and strengthening business relationships.
Research indicates that face-to-face interaction has a greater influence on purchasing decisions than do direct mail, TV commercials or even word-of-mouth advertising. For the same reason, career councillors consider networking the No. 1 tool for professional advancement.
The opportunity to interact with other tobacco decision makers in a workshop environment will provide a perfect networking opportunity to help take your business to the next level.
US / EMEA / APAC Market Research determines that all forms of Face to Face marketing lead in Influence compared with other media activity.
Source: Euromonitor
Disclaimer:
This is a private industry event and no non-industry members will be permitted entry unless by specific invitation. No one under the age of 18 will be permitted into the Networking Forum. The organizers reserve the right to refuse admission and to request proof of your involvement within the tobacco industry.
